Microsoft’s gaming division is starting to embrace our multi-platform present. All the company’s recent first-party titles have hit PC right alongside their console counterparts, and now that’s starting to extend to Steam releases, too. Gears 5 launched on Valve’s platform right alongside the versions on Xbox One and the Windows store, and, well… It’s doing okay, I guess.
Gears 5 peaked at 10,196 players on September 11, just after the standard edition unlocked for everyone, according to SteamDB (via VG247). That’s not catastrophic, but it’s well behind other major releases on Steam this year, like Devil May Cry V – which hit 88,894 players at launch – or Sekiro: Shadows Die Twice – which reached 125,315 players.
But while these numbers paint a poor picture for Gears 5 on Steam, that’s not the whole story. Gears 5 comes alongside a massive set of promotions for Xbox Game Pass, many of which brought the subscription service down to just a $1 to start – meaning early adopters could play Gears on launch day without going through Steam.